For European companies that are successful in their home markets, has an interest in expanding their business to the Middle East, and are willing to provide exclusive Sales & Marketing Rights to us.

We offer an attractive revenue fee sharing structure – against exclusive Sales & Marketing Rights of the product/services for chosen markets in the Middle East.

Selected companies benefit from an experienced and committed partner with a high stake in the success of the entire venture at heart – through a partnership with the Royal Family of Abu Dhabi.

We solely manage and finance all in-market operations –
from entry to highly effective and practical market development.

Dennis Jensen
CEO – B Group Denmark A/S


Our approach

We select the most promising European companies to enter Middle Eastern markets in a very active way, through this proven and tested approach:

Search & Analysis

Our professional team in Denmark actively searches, analyzes and conducts due diligence on European companies which are deemed succesful and scalable enough for our markets in the Middle Eastern region.

MVP Program

An ‘MVP’ program identifying key core market factors and building the optimal business case for successful market entry

Structuring & Negotiation

We structure the deal effectively so it makes commercial sense for all stakeholders, including strategic local partners such as the Abu Dhabi Royal Family and our own local company Zenzari on the ground in Dubai.

Business Execution

We initiate effective market entry, development and complete business execution under 100% own management and costs.